19Jan2018 Judging Film by the Lettering on the Cover Have you ever thought about how fonts and typography are used to enhance film posters and promotions? Michael Janicki explains how customized fonts reflect the tone of a movie. Matchsticks film identity, lettering by Alexander Skoirchet, art direction by Michal Janicki. All About Moviemakingmovie fontsmovie postersmovie type